Description
Why Radio?
Radio advertising has been extremely effective when it comes to capturing huge masses & creating “top of the brand recall” in the listener’s mind. The distinctive advantages of radio are many:
- Radio is present everywhere, be it your work space, home, travel time etc. Hence, connects & entertains your target audience almost everywhere they go.
- Radio gives your brand a local touch. The local RJ’s are none less than celebrities in their region & helps connect your target audience emotionally.
- Comparatively Less Ad Avoidance: Low Ad Avoidance as compared to other medias.
- No charges to listen radio: People don’t have to pay to listen radio, that’s why it is most preferred by everyone.
- Strengthen the campaign: Plays a valuable support role as well & helps strengthen your campaign on other medias.
- Mass publicity: Reaching masses is a major challenge for the advertisers. Radio effectively helps your brand reach masses.
- Flexibility: Unlike so many other mediums,this medium is quite flexible in nature and helps you make customized on & off ground integrated campaigns as per the brand requirements.
- Wide reach: Suitable to reach out to a small geography as well as complete country.
Why Big FM?
- 92.7 BIG FM is India’s largest radio station which is spread across a wide area.
- In India approximately 4.2 Crore people are targeted by BIG FM in a week.
- This radio channel created history by launching 45 radio stations in a short time span of only 18 months.
- With the best RJ’s and Super-hit music, BIG FM target a massive audience including mid night shows.
- Huge network ensures your brand reaches to the huge masses.
Campaign Details:
| Medium | Market | Radio Station | Time Band | Spot Duration (In Seconds) | Rotations Per Day | Number Of Days | Total Seconds |
| Radio | Amritsar | 92.7 BIG FM | RODP | 10 | 8 | 7 | 560 |
Some Points To Be Noted:
- 8 rotations of 10 seconds each would be played per day consecutively for 7 days on 92.7 BIG FM, Amritsar.
- Value Addition: 10 Associate sponsorship tags are offered with the campaign.
- Broadcasting report would be shared after the end of the campaign within 30 days.
- Quality voice over radio ads would be produced by BMK only.
- The ad can be changed within the tenure of the campaign on client’s demand
Terms & Conditions:
- 34% spots in the time band of 0800 Hrs. – 1200 Hrs., 33% in time band of 1200 Hrs. – 1700 Hrs. & rest 33% spots in time band of 1700 Hrs. – 2200 Hrs. on RODP basis.
- Spot duration is flexible and can be changed as per the requirements of the campaign while overall seconds in the campaign would remain the same.
- There can be slight deviations in the above plan with respect to inventory availability, on the spot terms & conditions of the FM Channel at the time of booking.
- GST of 18% as applicable is extra.
