Description
Campaign Details:
| Medium | Radio Station | Time Band | Spot Duration (In Seconds) |
Rotations Per Day | Number of Days | Total Seconds |
| Radio | 93.5 Red FM | RODP | 10 seconds | 20 | 15 | 3000 |
Some Points To Be Noted:
- Massive 20 rotations of 10 seconds each would be played per day consecutively for 15 days on 93.5 RED FM.
- Value Addition: 10 Associate sponsorship tags are offered with the campaign.
- After the end of the campaign within 30 days The Broadcasting report would be shared with the Client .
- Only Big Media Kart Produces and ensures you the Quality voice over radio ads.
- If required by the client BMK can change the advertisement within the tenure of the campaign.
Terms & Conditions:
- 34% spots in the time band of 0800 Hrs. – 1200 Hrs., 33% in time band of 1200 Hrs. – 1700 Hrs. & rest 33% spots in time band of 1700 Hrs. – 2200 Hrs. on RODP basis.
- Spot duration is flexible and can be changed as per the requirements of the campaign while overall seconds in the campaign would remain the same.
- Slight deviations could be possible in the above plan with respect to inventory availability. The deviations if any would be intimated to the client at the time of booking of the package well in advance.
- The rates per second is different for each different city where RED FM is present. Once the client chooses the RED FM city to advertise, the best rates for advertising on 93.5 RED FM would be offered and the campaign would then be executed after the customized package is purchased.
- GST of 18% as applicable is extra across advertising on all RED FM Radio Stations Pan India.
Why RED FM?
- 93.5 RED FM India’s largest and most awarded Radio Network.
- With the best RJ’s and Super-hit music, Red FM promises & ensures pure entertainment to its listeners.
- Entertaining & Creative content is the unique selling point of RED FM which keeps the people engaged & stuck towards the channel and generate huge brand loyalty.
- Advertising through 93.5 Red FM is worth reliable and flexible which tends to provide customization in the package after analyzing the requirement of a particular brand.
- Wide network ensures your brand reaches to the Massive audience.
Why Radio?
Radio advertising has been extremely effective when it comes to capturing huge masses & creating “top of the brand recall” in the listener’s mind. The distinctive benefits of radio are many:
- Radio is all pervasive, be it the Place where you work, home, travel time etc. Hence it connects & entertains your target audience almost everywhere they go.
- Radio enhance your Brand Power by giving it a local touch. The local RJ’s are the replica of celebrities in their region & connects your target audience emotionally with their shows.
- Very Few Chances of Ad Avoidance in comparison to other medias.
- Plays a valuable support role as well & helps strengthen your campaign on other medias.
- Mass publicity: The major challenge faced by advertisers is Reaching Massive Audience. Radio ensures an Effective and Massive reach to the target audience.
- Quite flexible in nature and helps you to make customized On & Off ground integrated campaigns as per the brand requirements that enables a local as well as National reach for the Brand.
- Covers the Complete Country as well as a a Small Geography as per the requirements of Client.
