An overview of Digital Marketing

Since the advent of internet, marketing has come a long way. Starting from hoardings, billboards and pamphlets to pop-ups or even virtual reality, marketing has reached a new level of connecting with mass audience. All thanks to Digital Marketing.

In today’s world, the presence of digital marketing can be felt anywhere. Brands are becoming extremely potent in attracting people by making their presence felt at just the right time when somebody needs them. One day you might be discussing with your friend about the plans for a trip and just the next day you might find a lot of offers on hotels or travel to that very place. That is one example of how digital marketing influences people, which is not possible through traditional marketing.

Digital Marketing is a collection of various tools or techniques that companies use to market a product or brand online. 

There are various ways to promote a brand via Digital Marketing, but the final goal is to convert a prospect lead into a customer. Digital Marketing or Online Advertising requires a lot of research about the Company's campaign goal which it wants to achieve through the Digital Marketing Campaign. Every company has its own set of customized goals & can vary completely from the other. Some of the most common campaign goals a company identifies are – Generating Traffic to the website, Increasing the time the Traffic stays on the website, Lead Generation from the landing page, Direct sales via adding products or services in the cart, App Installation, Encouraging the visitor to take a Call of Action & many more. Once a company has identified its campaign goal, an effective strategy has to build that is an amalgamation of all the components of Digital Marketing integrated towards the campaign goal identified. Here are some of the major components of Digital Marketing:

⇒ Content Marketing – It is rightly said, Content is the King & will remain the king forever. The search engines might keep on changing their algorithms with time, but one thing is sure, if you have good content that is solving your target market problem, your page will surely top the charts of Search Engine results. Good content is imperative for any Digital Marketing strategy. That's why this component tops the list.

⇒ Social Media Marketing or Social Media Advertising – Understand Social Media Here!

⇒ SEO or Search Engine Optimization: Here, the companies or organizations indulge in Optimizing the search engine in a way that it should start working in their favor and their landing pages top the charts of search engine results targeting various keywords or keyphrases accompanied with sturdy & meaningful content.

⇒ Email Marketing: As the name suggests, a brand is promoted via bulk emails strategically designed & promoted.

⇒ Paid Marketing on the search engines through PPC or PPM majorly on Google Display Network or GDN which is called Google Ads. PPC stands for Pay Per Click while PPM stands for Pay Per Mile or Pay Per 1000 Impressions.